From the mid 1980s skateboarding became huge and it started developing its own identity and fashion. Boards were being built with custom graphics and it wasn’t long before these graphics were put onto t-shirts.
Skateboarding fashion became baggier, with oversized denim jeans (due to increased protection from bails) and extra large T-shirts becoming more and more prevalent. Many skateboarders were dressing more according to comfort than trend.
Brands started developing skate shoes that had a flat sole made of rubber or polyurethane, a suede or leather composition, and double or triple stitching. These skate shoes were designed for durability and protection, and were an immediate success, resulting in the brands being able to create stylish clothing collections.
Attitude Clothing is the UK’s original online retailer of men’s & women’s alternative clothing, streetwear and footwear.
DC Shoes is an American company offering a range of skate shoes and clothing.
Hardcloud is inspired by music and skate culture and they stock highly sellable brands including Animal, Volcom, Billabong Roxy, Vans, DC, Nixon, and Etnies.
Route One offers a huge range of skate footwear from all the top brands.