Akumu Ink Japanese Horror T-Shirts

Akumu Ink is named after the Japanese word for Nightmare and the latest collection of women's t-shirts are heavily inspired by everything coming out of Japan from its terrifying horror movies to its...

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Motel Jordan Jeans

Loved by fashion bloggers across the world these Black and White striped Jordan Jeans by Motel are the hottest fashion item to own. An amazing statement piece these skinny jeans available in a range...

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SinStar SS12 Womens Collection

Members of punk band Avalanche, Ryan Stripe and Sam Bell set up SinStar from a simple concept to sell men's printed t-shirts. The brand has been such a success that for Spring/Summer 12 they have created...

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SinStar SS12 Mens Collection

SinStar are excited to be unveil their new range Spring/Summer 12 range for men. The collection comprises of iconic prints on graphic t-shirts, super soft jersey's, and a new range of acid wash straight...

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Abbey Dawn Clothing By Avril Lavigne

Avril Lavigne brings her unique point-of-view to her new alternative fashion brand Abbey Dawn. A bold, colourful collection of rocker chic-influenced clothing and accessories for girls who are confident...

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Emo

Emo Merchants

Inspired by bands such as Fall Out Boy, Jimmy Eat World, My Chemical Romance, Panic at the Disco, and Paramore to name a few a new breed of Emo’s were formed which were totally different from the original hard core punk in the early eighties.

The new age of emos became associated with open displays of strong emotion. Common fashion styles and attitudes that were becoming idiomatic of fans of similar emo bands also began to be referred to as emo. As a result, bands that were loosely associated with emo trends or simply demonstrated emotion began to be referred to as emo.

A new style of fashion was adopted with tight jeans on males and females, long fringes brushed to one side of the face or over one or both eyes, dyed black straight hair, tight t-shirts which often had the names of emo bands, studded belts, belt buckles, canvas sneakers or skate shoes and thick black horn-rimmed glasses.

Top alternative brands were adopted such as AtticusConverse, Criminal Damage, Eastpak, Famous Stars & Straps, and Vans.

Recommended Shops:

Attitude Clothing is the UK’s original online retailer of men’s & women’s alternative clothing, streetwear and footwear.

Black Banana is an online retailer of alternative fashion.

Blackleaf are the UK’s leading online supplier of skate shoes and clothing. They stock Converse Shoes, DC Shoes, Vans Shoes and Etnies trainers.

Grindstore is the No.1 place for Emo fashion and merchandise.

Soho’s is now online selling rockabilly, 50s dresses, goth, punk and emo clothes.