Jawbreaker Summer Tops

As the weather starts to warm up it is time to update your Spring/Summer wardrobe with some casual coolness by Jawbreaker. We have picked out these 3 must-have tops for women. This Zombie Burger...

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Monsterdam Alternative Lingerie

Monsterdam is a stunning new brand offering sexy alternative lingerie with awesome prints including sugar skulls, bats, sparrows and lots of attitude! Choose from a range of Panties and G-Strings. These...

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Hades Alternative Footwear

Hades Footwear has just released a new range of alternative, steampunk and rock footwear for women that includes killer shoes and boots in unique styles, with incredible details that you won't find...

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Widow Gothic Fashion

Widow is a new alternative brand to our fashion blog, and their new collection combines Gothic and dark streetwear with a range of must-have women's hoodies and low crotch shorts! This Joan...

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Hell Bunny Spring Collection

The brand new Spring collection from Hell Bunny has just arrived and we are in love with these cute rockabilly dresses and playsuits! This Love Mini Dress is a fun, and slightly creepy dress!...

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Emo Merchants

Inspired by bands such as Fall Out Boy, Jimmy Eat World, My Chemical Romance, Panic at the Disco, and Paramore to name a few a new breed of Emo’s were formed which were totally different from the original hard core punk in the early eighties.

The new age of emos became associated with open displays of strong emotion. Common fashion styles and attitudes that were becoming idiomatic of fans of similar emo bands also began to be referred to as emo. As a result, bands that were loosely associated with emo trends or simply demonstrated emotion began to be referred to as emo.

A new style of fashion was adopted with tight jeans on males and females, long fringes brushed to one side of the face or over one or both eyes, dyed black straight hair, tight t-shirts which often had the names of emo bands, studded belts, belt buckles, canvas sneakers or skate shoes and thick black horn-rimmed glasses.

Top alternative brands were adopted such as AtticusConverse, Criminal Damage, Eastpak, Famous Stars & Straps, and Vans.

Recommended Shops:

Attitude Clothing is the UK’s original online retailer of men’s & women’s alternative clothing, streetwear and footwear.

Blackleaf are the UK’s leading online supplier of skate shoes and clothing. They stock Converse Shoes, DC Shoes, Vans Shoes and Etnies trainers.

Blue Banana is the UK’s home of alternative clothing, featuring designer emo, gothic, indie and scene fashion.

Soho’s is now online selling rockabilly, 50s dresses, goth, punk and emo clothes.