Queen of Darkness Dresses

Queen of Darkness is an alternative fashion brand that offers the best Gothic fashion for men and women. They have just released a range of women's dresses that includes these two stand-out pieces that...

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Element Spring 13 Collection

Element clothes are inspired by skateboarding and the outdoors and are widely respected as understated, intelligent streetwear. Despite being fashionable and managing to appeal to a wide range of ages,...

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Necessary Evil Spring 13 Collection

Necessary Evil is stylish, elegant and sexy alternative fashion brand offering cutting edge style with classic, sexy Gothic chic for real men and women. They have just released their Spring 13 Collection...

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Macbeth Spring 13 Footwear

Macbeth have just released their Spring 13 collection of men's footwear. Styles to look out for include the Bradley Tom Delonge Studio Project, Adams, Hensley, Gatsby and Eliot. Since 2002, Macbeth has...

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Converse Womens Chuck Taylor All Star Ox Trainers

The All Star sneaker by Converse was first created in 1917 and gave the world a blank canvas. At first it played basketball and then Rock & Roll, moving onto be part of many alternative fashion cultures....

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Emo

Emo Merchants

Inspired by bands such as Fall Out Boy, Jimmy Eat World, My Chemical Romance, Panic at the Disco, and Paramore to name a few a new breed of Emo’s were formed which were totally different from the original hard core punk in the early eighties.

The new age of emos became associated with open displays of strong emotion. Common fashion styles and attitudes that were becoming idiomatic of fans of similar emo bands also began to be referred to as emo. As a result, bands that were loosely associated with emo trends or simply demonstrated emotion began to be referred to as emo.

A new style of fashion was adopted with tight jeans on males and females, long fringes brushed to one side of the face or over one or both eyes, dyed black straight hair, tight t-shirts which often had the names of emo bands, studded belts, belt buckles, canvas sneakers or skate shoes and thick black horn-rimmed glasses.

Top alternative brands were adopted such as AtticusConverse, Criminal Damage, Eastpak, Famous Stars & Straps, and Vans.

Recommended Shops:

Attitude Clothing is the UK’s original online retailer of men’s & women’s alternative clothing, streetwear and footwear.

Blackleaf are the UK’s leading online supplier of skate shoes and clothing. They stock Converse Shoes, DC Shoes, Vans Shoes and Etnies trainers.

Grindstore is the No.1 place for Emo fashion and merchandise.

Soho’s is now online selling rockabilly, 50s dresses, goth, punk and emo clothes.